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9. Why is NOW!'s colour Coral Red?


We chose Coral Red as our primary colour because we love the energy and warmth it communicates, and because it reminds us of the price to be paid if the world doesn’t act as One to counter the effects of global challenges. Indeed, the coral reefs in all 29 reef-containing World Heritage sites would cease to exist by the end of this century if we continue to emit greenhouse gases under a business-as-usual scenario. And this would have disastrous economic, social and health consequences. Coral Red is a constant reminder that we all need to do more, push further. We will have no second chance.

We chose Indigo Blue as our secondary colour as it embodies our transnational mission, being the colour of international cooperation.

And let’s be honest, we think those two colours look great together. We hope you like them!